Product Designer, B2B SaaS + complex tools

Architecture taught me structure. Digital design is where I apply it.

I design digital products with the systems thinking of an architect and the empathy of a human-centred designer. I've spent my career walking into unfamiliar problems, SaaS, NGOs, culture, AI products, and figuring them out fast enough to design something that holds up.

AI-era UX B2B SaaS Complex tools & dashboards Accessibility Inclusive design

Case studies

Not a detour. A different way of seeing.

My path started in Iran with architecture and graphic design, continued through an MA in Interior Design in the UK, and brought me to Sweden where I moved fully into digital product design.

That background is not a detour. It is why I think differently about space, hierarchy, and how people move through systems, whether those systems are physical or digital.

I have worked across SaaS, NGO and culture platforms as both a freelance designer and an intern at Volvo Group. I care about accessibility, honest documentation, and design that holds up when you hand it to a developer.

NGO platforms B2B SaaS AI products Volvo Group Hyper Island Let's Talk About UX
Current focus
AI-era UX, complex tools, inclusive design
Background
Architecture → Branding → Product Design
Education
MA Experience Design, Halmstad · Hyper Island UX · MA Interior Design
Based in
Halmstad, Sweden · Malmö, Lund & Gothenburg · Open to relocating to Stockholm
Community
Co-organiser, Let's Talk About UX
AI is part of how I work, not just what I design for. I use AI tools actively in my design workflow for research synthesis, rapid iteration, and prototyping, while keeping the human judgment, accessibility thinking, and design craft that AI can't replace.

I'd love to connect.

If you're looking for a designer who blends aesthetics with functionality, let's chat about how I can contribute to your team or project.

Available for new opportunities